It sometimes happens when programmers who are taking care of Shopify store change over time and create duplicate or conflicting code during the process. To avoid such a situation, check the theme code for multiple forloops processing the same request. And consequently, it will expand the page load time. The problem occurs when a product catalogue is huge because then the whole process of filtering may take a longer time than expected. products within a specific price range or those marked with a particular tag). What is a forloop? It’s a process of filtering through all the products available in the store to find these you are looking for (i.e. However, it has its flaws as well, and forloops are one of them. It’s a powerful tool that enables you to create Shopify themes and load dynamic content. Shopify created Liquid in Ruby as an open-source template language. You can either click on the improvement that interests you the most (and it will take you there) or read them one by one. Forget about GIFs (even those with cats).Focus on testing and optimising mobile performance.Consider the necessity of installing another app.While doing so, note down all things you can do to improve your store. If not, make a coffee, equip yourself with a pen and a piece of paper, and start reading the improvements I listed below. If your Shopify store loads up in less than one second, the rest of the article is probably not for you, and you are good to go. Now, that you have checked website performance, compare your results to recommendations from Google and Skilled. Naturally, your first choice should be to use two tools provided by Google first and follow their advice.
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Whatever tool you use, together with the results, you will receive tips and recommendations on how to improve your website performance. There are some tools you can use to do that. Checking site speedīefore moving to the core of my article, you have to check how fast your Shopify store is. So if, for example, the annual sale in your Shopify store amounts to one million dollars, such a delay may cost you $70,000 per year. If it’s not sufficient motivation for you, be aware that a one-second delay in website loading may lead to a conversion drop of 7%. 47% of customers expect a website to load in under four seconds.64% of smartphone users expect a website to load in under two seconds.Sure, load time is just one element affecting it, but it’s relatively easy to improve. 79% of customers are less likely to buy again from you if they are somehow dissatisfied with the Shopify store’s performance.
Take a look at stats provided by Skilled on what customers expect. Slow load speed negatively affects Google AdWords Quality Score, which results in lower positions and higher cost. And I don’t mean just organic search but also paid search. Moreover, as I said before, website speed affects not only the real customers but also your online store’s visibility in Google search results. That’s a problem concerning webshops even more. According to their Industry Benchmarks for Mobile Page Speed, 53% of users will leave if it takes more than 3 seconds for a website to load on mobile devices. Hungry for more statistics? Google gladly helps with that. The reasons behind this may be different, but the page load time is definitely among them. Bounce rate is a percentage of visitors who opened a single page on a particular website and then exited it, without taking any further action. The very same thing happens in online shopping – if your Shopify website loads slower than it should, the potential buyers will tend to leave.Īnd don’t take my word for it – check the research-based numbers below. Just looking at people standing impatiently may be a sufficient reason to leave without buying anything.
Who likes waiting in a long queue, even in your favourite supermarket? How does website speed affect conversions? But it doesn’t only affect robots crawling the internet, but also the real users looking for places to spend their money. As of 2018, it became an official Google ranking factor. Nowadays, basics start with the website speed. However, no matter how hard you try, these actions won’t result in a reasonable return on investment if the basics are being overlooked. Owners of webshops spend big bucks on paid advertising and SEO every day to gain people’s attention and try to push them through sales funnel. The battle for every digital customer hasn’t been so fierce as it is now.
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